Rox ADAMAS unveiled: flagship SUV with extended-range hybrid power

At the 2025 Guangzhou auto show, Rox unveiled the new ADAMAS—the flagship SUV slated to reach the market on December 17. Building on the 01, it keeps the signature boxy silhouette while introducing more intricate front lighting and a broader color palette, including Forest green, Gold sand, and a white-and-gold Royal Edition. The look comes across as more polished without losing its angular character.

In terms of size, the ADAMAS measures 5.05 m in length (5.298 m with the external luggage module), 1.985 m in width and 1.869 m in height, with a 3,010 mm wheelbase—placing it in the same arena as the Lexus LX and Tank 700.

The cabin is where it truly stands out. Jishi offers two layouts: a six-seater (2+2+2) and a seven-seater (2+2+3). Inside are seats with a zero-gravity design, signature embroidery on the backrests, power sunblinds, a rear multimedia screen, and an updated panel with two displays: a 15.7-inch central unit and a 12.3-inch instrument cluster. Power-closing doors, a refrigerator, and the new Starry Purple trim are available, and the overall execution reads premium without tipping into excess.

Under the skin, the ADAMAS is an extended-range hybrid built around a 1.5T. The base version pairs a 108 kW engine with a 150 kW electric motor, while the top model uses two electric motors for a combined 350 kW. A 44.5 kWh battery provides up to 215 km of driving on the CLTC cycle. Air suspension offers 140 mm of height adjustment, adding useful flexibility.

Across the UAE, Qatar and Saudi Arabia, the model has already attracted more than 2,000 pre-orders, while the brand’s footprint has grown to 40 countries.