Renault’s new 2D diamond logo signals a tech-forward EV identity

Renault has refreshed its visual identity, opting for a minimalist, tech-forward look. The new two-dimensional diamond logo becomes the centerpiece of the brand’s upcoming designs, including the electric Renault 4 E-Tech and Renault 5.

Moving away from sculpted forms and chrome details, the company has chosen a pared-back emblem with no frame or shine. Behind that clean surface sit sensors and radars integrated into the front end — a setup that suits electric cars, which don’t need traditional radiator grilles. The cleaner face also reads as more cohesive on modern EVs.

First seen in the 1920s, the Renault diamond keeps its signature lines and now anchors a unified brand style. It’s no longer just a flourish, but a marker of identity that links the brand’s history with its technological future. Overall, this approach makes new Renault models easier to recognize and underscores the company’s intent to blend classic cues with innovation in a single, confident look.