LARTE Design unveils BMW 7 Series with purple carbon fiber

LARTE Design has unveiled a new configuration for the BMW 7 Series G70 760i, featuring purple carbon fiber integrated into the material's structure. This project is available for order worldwide and requires no modifications to the car's factory design. That's a key point, as tuning in the premium segment is increasingly shifting from power upgrades to personalization.

As the studio's representatives told 32CARS, the new version includes seven body elements, such as a front bumper, side skirts, wheel arch extensions, a spoiler, and a diffuser. All components install using standard mounting points without altering the structure. This preserves compatibility with driver assistance systems and electronics.

The standout feature is the use of prepreg carbon with a purple pigment integrated into the material's structure. Unlike paint or film, this delivers depth of color and UV resistance. Such an approach highlights a move from decorative tuning to engineering-focused enhancements.

The powertrain of the BMW 760i remains unchanged: the 4.4-liter V8 with twin turbocharging still produces 544 horsepower and 750 Nm of torque, offering strong performance for a luxury sedan. All factory parameters, including warranty and safety, are fully maintained.

Production of the carbon elements takes place in an autoclave to TUV standards, ensuring precision and quality. That matters in the premium segment, where even visual changes must meet engineering demands. As a result, the car stays fully functional.

Growing demand for personalization in Europe and the Middle East is making such projects more popular. Buyers of flagship sedans want to stand out without radical structural changes, which is exactly what LARTE Design delivers.

Overall, the LARTE project for the BMW 7 Series demonstrates that modern premium isn't just about technology but also uniqueness. Purple carbon becomes a tool for individualization without sacrificing factory characteristics.