SEAT and CUPRA announce 2025 financial results and electric strategy

SEAT and CUPRA have unveiled their 2025 financial results and outlined their growth strategy. Despite a challenging global market and high electrification transition costs, the companies achieved record revenue of €15.3 billion, marking a 5.1% increase from the previous year.

Vehicle deliveries reached 586,300 units, also growing by 5.1%. Electrified models showed significant gains: plug-in hybrid sales surged by 62.9%, while fully electric vehicle sales jumped 65.9%. However, financial performance was impacted by rising production costs, import tariffs, and business transformation expenses.

Since 2020, SEAT and CUPRA have invested €6.2 billion in development. In 2025 alone, approximately €1.3 billion was allocated to capital expenditures and research.

A key upcoming project is the all-electric CUPRA Raval hatchback. Its global debut is scheduled for April 9, with simultaneous events in 16 cities. The model is expected to hit European roads this summer. The Raval will be the first fully electric vehicle produced at the Martorell plant and part of the Electric Urban Car Family initiative.

The company is also involved in developing the MEB21 platform for electric urban models. This new vehicle is highly anticipated and should play a crucial role in the brand's electrification strategy.