Ram brings Brazil-built Rampage pickup to Europe at Fieracavalli 2025

Ram is bringing to the European market its first vehicle designed and built in Brazil—the Rampage pickup. The model will make its debut at the Fieracavalli 2025 show in Verona from November 6 to 9, where Ram serves as the event’s main automotive partner.

The Rampage represents a milestone for the brand: it is the first model created outside the United States specifically with international markets in mind. Positioned as a compact, lifestyle‑oriented option, it sits between C‑segment crossovers and traditional midsize pickups. With this approach, Ram aims to open a fresh niche in Europe by pairing practicality with contemporary design and day‑to‑day ease of use.

According to the brief behind the project, the Rampage is meant to blend the comfort of a passenger car with the capabilities of a utilitarian pickup—usable for work yet ready for an active lifestyle. If the balance lands where it should, the concept looks well suited to drivers seeking one vehicle for weekday duties and weekend escapes, without stepping up to a full midsize truck.