Volvo EX60 in Italy: starting at €65,350, the brand sets its sights on Audi Q6 e-tron and BMW iX3
volvocars.com
Volvo brought the EX60 and EX60 Cross Country to Rome with a launch at the Stadio dei Marmi and a 30-car deal with Sport e Salute. Prices start at €65,350.
Volvo didn’t bring the EX60 to Italy with a quiet dealer event — the brand chose a major night in Rome instead. At the Stadio dei Marmi, the standard EX60 was shown alongside the Cross Country variant, and Volvo also announced a deal with Sport e Salute: the public sports body will receive 30 Volvo cars for everyday use.
For Volvo, this isn’t just a local presentation. The EX60 steps into the space long held by the XC60: a mid-size family SUV, only now fully electric. In Italy the base version starts at €65,350, while the Cross Country opens at €71,450. That puts it squarely in the territory of the Audi Q6 e-tron, BMW iX3 and the electric Mercedes GLC — a segment where buyers weigh range, charging speed, equipment and residual value just as carefully as the badge.
Around 800 guests turned up for the Roman premiere. Volvo made a point of tying the Sport e Salute partnership to safety, sustainability and a healthy lifestyle. The fleet won’t consist of EX60s alone: it will also include the EX30 Cross Country, the EX90 and the plug-in hybrid XC60 and XC90. For the brand, it’s a neat way to position its electric cars not as expensive toys but as serviceable transport for organisations.
The Italian numbers explain why Volvo is in a hurry with the EX60. By mid-June 2026 the brand had delivered 8,200 cars, 8% more than a year earlier. Fully electric models already account for 15% of sales — twice the market average. On the order book, Volvo expects to end the year at 25% electric, and together with plug-in hybrids at 40% of cars with a plug.
The most interesting part is the price. According to 32CARS, the Audi Q6 e-tron starts at around €67,800 and the BMW iX3 at roughly €69,900, while the electric Mercedes GLC sits at a similar level or above depending on the version. So the EX60 doesn’t look like a “cheap Volvo”, but it also doesn’t charge extra simply for going electric. The Cross Country adds the brand’s familiar pseudo-off-road flavour: it’s not a Defender substitute, but a way to sell a family electric crossover to buyers who want a little more character than a plain urban SUV.
