HARMAN secures HDR10+ Automotive certification for in-car displays

HARMAN, a Samsung company, is the first in the world to earn HDR10+ Automotive certification for in-car displays. The step essentially brings home-theater picture quality into the cabin. Until now, in-car screens were largely utilitarian—navigation, settings, basic media. Now HDR-level richness, contrast, and depth become part of the road experience.

HDR10+ Automotive sets a high bar: a display must preserve color accuracy, brightness, and detail under constantly changing light—from bright midday sun to nighttime reflections. The Ready Display lineup is built on Samsung Neo QLED technology and uses intelligent algorithms to adjust the image to ambient light in real time.

According to HARMAN vice president Shilpa Deli, the company has long aimed to bring a living-room feel into the car environment. The certification, in her view, confirms that automakers can create genuinely premium, immersive cabins where picture quality matches top-tier televisions.

For drivers and passengers, this promises not only a vivid image on the move but also clearer interfaces, reduced eye strain, and more comfortable navigation. In practice, that kind of consistency across glare and darkness is what really matters in a moving cabin, turning visuals from a mere entertainment perk into part of overall comfort and safety.

With HDR10+ Automotive certification, HARMAN effectively sets a new global standard, positioning the car display as a full-fledged, high-class multimedia hub.