Toyota plans 30% cleaner vehicle sales in Australia by 2030 with Hilux EV, RAV4 PHEV
A. Krivonosov
Toyota aims for 30% of Australian sales from EVs, PHEVs and fuel-cell cars by 2030, launching Hilux EV and RAV4 PHEV and investing $20m in charging networks.
Toyota has outlined ambitious plans to grow the share of cleaner vehicles in Australia by 2030. Under the strategy, battery-electric models, plug-in hybrids, and hydrogen fuel-cell cars should account for about 30% of the brand’s total sales. That would be a sharp step up from today, when these formats make up less than one percent of the market.
To reach that target, Toyota will broaden its portfolio. Several new models are already flagged: the Hilux EV is due in 2026, marking the first electric iteration of the popular pickup. Also scheduled for 2026 is the RAV4 PHEV, which pairs a combustion engine with a battery pack to deliver strong fuel efficiency and lower CO2 emissions. The Hilux move, in particular, suggests a push to electrify a cornerstone nameplate rather than a niche experiment.
Beyond new product, the company is putting money into charging infrastructure. Toyota has allocated around 20 million dollars to build and upgrade charging networks across Australia, aiming to make everyday use more convenient and to encourage wider adoption of cleaner transport. Taken together, the model rollout and infrastructure spend point to a plan intended to turn interest into ownership.
