Zeekr launches in Germany with €37,990 EVs and a fleet-first strategy for corporate fleets

Chinese EV maker Zeekr, owned by Geely, is officially entering the German market. Starting December 1, the company will begin selling three models priced from €37,990. The step fits into a broader push by Chinese brands into Europe, betting on a blend of pricing and technology as the transition to electric mobility accelerates.

According to Lothar Schupeta, who leads Zeekr’s European division, corporate interest is already strong, with several DAX-listed companies and major leasing operators waiting for the cars. Early signals point to fleets becoming the springboard for the launch.

Zeekr is targeting not only premium private buyers but also medium and large fleets, including international rental services. Partners include BNP Paribas and Arval, which will develop tailored offers for corporate clients. The strategy reads like a deliberate fleet-first rollout designed to get cars on German roads quickly and build visibility.

Germany will be the brand’s first major market in the EU, and in 2026 Zeekr plans to expand into Spain, Italy, France, and the United Kingdom. As competition among EVs intensifies, Europe’s established manufacturers will find it increasingly difficult to hold their market share.