Lamborghini x Xerjoff: three new fragrances and a leather offcut from the supercar upholstery line
Xerjoff
Lamborghini teams up with Italian perfume house Xerjoff on a trio of scents — Avanguardia, Fierezza and Perseveranza — with a leather cutting from the upholstery department tucked inside each box.
Lamborghini has decided to sell not just supercars, clothing and accessories, but also a scent. Together with perfume house Xerjoff, the Italians have released three fragrances, and the prices make one thing clear right away: this is no logo souvenir for the checkout counter at the dealership.
The most affordable scent is Perseveranza. It costs $558, putting it firmly in the high-end designer range. Fierezza is priced at $586, and the most expensive of the trio is Avanguardia at $627. That is steep even by luxury perfumery standards, but Lamborghini clearly isn’t selling just liquid in a bottle — it’s selling membership in the brand’s world.
All three fragrances were created with Xerjoff. Avanguardia comes in a blue-and-black bottle with a woody-fruity profile: mandarin, davana, cherry, black violet, rose geranium, tonka bean, styrax and incense. Fierezza, in orange and black, takes an oriental, fresh direction: pink pepper, Sichuan pepper, geranium, frangipani, suede and amber. Perseveranza, in green and black, is built around woody-spicy notes: ginger, pimento berries, clove buds and tonka bean.
The main “automotive” detail is hidden in the packaging. Inside each box sits a small piece of coloured leather pulled straight from the Lamborghini upholstery department. It’s a clever move: the buyer doesn’t just get a fragrance but a physical fragment of the same aesthetic associated with the brand’s supercar interiors.
Xerjoff founder and creative director Sergio Momo put it this way: “Xerjoff and Automobili Lamborghini belong to different worlds, yet both embody the essence of Made in Italy. We share the same values and the same ambition to achieve excellence.”
For an actual Lamborghini owner, sums like these really do look like loose change next to servicing, tyres and insurance. For everyone else, this is a way to buy a small piece of the brand without the garage, the carbon-ceramic brakes and the waiting list. Sometimes the car dream starts not with a test drive but with a $627 bottle.
