Ferrari Luce: The First Production Electric Ferrari

Ferrari has finally revealed its first-ever production EV, the Luce. And it's not simply an electrified version of an existing supercar. Instead, it's a distinct model with four motors, five seats, plenty of cargo space, and styling that purposely breaks from the brand's heritage.

As SPEEDME journalists report, the Luce is powered by four synchronous permanent magnet electric motors. The front pair delivers around 282 hp, while the rear pair churns out 831 hp, for a combined output of 1,035 hp. The sprint to 100 km/h takes 2.5 seconds, and it hits 200 km/h in 6.8 seconds. Top speed is claimed at 311 km/h. A 122 kWh battery pack is integrated into the body structure, and the 800-volt architecture supports fast charging at up to 350 kW. WLTP range is approximately 531 km, though the EPA estimate is expected to be closer to 450 km.

In Europe, the Luce is priced at around €550,000, equating to roughly $640,000 or 47 million rubles. For Ferrari, this isn't just an expensive EV—it's a model that has to sell an entirely new kind of emotion: no V12, no exhaust note, but a controlled sound generated from real vibrations of the rear axle rather than artificial engine noise pumped through speakers.

Photographs reveal that the Luce deliberately avoids the typical Ferrari aggression. Up front, there are thin light strips, a wide dark mask, and an almost smooth nose. The car appears lower and wider than expected for a five-door. From above, the key details stand out: four rear-hinged doors, a long glass roof, and a body that feels more like a luxurious electric grand tourer than a classic coupe.

Inside, Ferrari didn't go for a racing cockpit at all costs. The rear row has three separate headrests and proper seats, not a token 2+2 layout. The dashboard is clean: a large central screen, round air vents, a dedicated Luce badge, and minimal clutter. Car and Driver notes that this is the first five-seat Ferrari, and its trunk is the largest of any road-going Ferrari.

The Luce comes with all-wheel drive, four-wheel steering, active suspension, torque vectoring, and the largest wheels ever fitted to a production Ferrari: 23 inches in front and 24 inches at the rear. But the real talking point isn't the specs. The actual gamble is that Ferrari is offering what is essentially a family EV at supercar money. The magic has to come from the driving experience, not the engine.

Ferrari clearly decided not to make its EV look like an old Ferrari. Whether that becomes the biggest turn-off or the Luce's strongest selling point remains to be seen.