01:03 12-12-2025

GM's brand apps trail segment leaders in J.D. Power 2025 report

J.D. Power's 2025 OEM ICE App Report finds GM's myCadillac, myChevrolet, myBuick, and myGMC below segment averages, as rivals lead in speed, reliability, UX.

The latest J.D. Power 2025 OEM ICE App Report finds that General Motors' brand apps are trailing the field. All four of the company's U.S. marques scored below the segment averages.

In the premium tier, myCadillac posted 623 points versus a market average of 668, while MyBMW led luxury apps with 821. In the mass-market ranks, myChevrolet earned 618, myBuick 615, and myGMC 612, against an average of 661. For context, Mini scored 810, Kia Access 805, and MyHyundai 798.

Even so, J.D. Power notes that overall engagement is rising: about 80% of internal-combustion owners use a brand app at least occasionally, but only 27% use it frequently. The biggest turn-offs are slow connections, unreliable remote-start performance, laggy interfaces, and features that simply stop working.

Owners expect the home screen to put remote access, climate controls, and garage functions front and center, with service, updates, and deeper settings tucked a tap or two away. Right now, the digital experience is the piece holding GM back, and the gap is hard to ignore when rivals deliver a smoother baseline.