02:14 03-07-2026
Stellantis reshuffle: Santo Ficili now runs both Alfa Romeo and Maserati
From July 1, Santo Ficili adds Maserati to his Alfa Romeo role, while Luca Napolitano takes over Stellantis &You and Jean-Philippe Imparato exits after 36 years.
Stellantis is reshaping its European management not around splashy premieres but around the people who decide the fate of the group's toughest brands. From July 1, Santo Ficili, already running Alfa Romeo, has also taken over Maserati. For the group it is an attempt to keep continuity where what's needed is not premium slogans but fast calls on products, dealers and costs.
The second appointment covers the retail and service side: Luca Napolitano becomes Head of Stellantis &You Sales and Services. Both roles report to Emanuele Cappellano, Chief Operating Officer for Enlarged Europe & European Brands and Head of Stellantis Pro One. At the same time, Jean-Philippe Imparato is leaving the company after 36 years.
Cappellano thanked Imparato for his contribution: “Jean-Philippe has been a true example of how to combine passion with business, inspiring people with his daily commitment and deep knowledge of the automotive industry.”
On the new appointments, he said that Santo Ficili and Luca Napolitano are already fully involved in Maserati and Stellantis &You, so they should ensure continuity in these key areas.
The real point of the reshuffle is that Maserati can no longer live on heritage alone. The brand sits in an expensive, risky zone: it has to fight Porsche, BMW M, Mercedes-AMG and Bentley for a customer who has grown wary of price, electrification and residual value. Alfa Romeo shares the problem but sits lower in positioning: the image is strong, yet a stable, broad line-up and predictable dealer economics are thinner on the ground.
Handing Ficili both Alfa Romeo and Maserati could bring synergy in engineering, marketing and European sales, but there is a risk too: two emotional Italian brands must not become the same thing. Maserati needs to hold on to luxury and margin, Alfa Romeo to sportiness and a more accessible entry point. If management starts cutting too crudely, both marques will lose exactly what people choose them for.
Stellantis has not appointed “fresh faces for a press release” but managers for the areas where brand romance long ago ran into cost, service and residual value.