23:14 21-11-2025

Ford’s affordable electric pickup: what the $30k leak suggests

Photos from Ford’s HQ reveal a $30,000 electric pickup. A compact truck due by 2027, on a new flexible platform with Tesla-like production, sparks intrigue.

Ford nearly let slip its future $30,000 electric pickup. During the opening of its new headquarters campus, photos revealed two vehicles hidden under covers and, shortly after, a clay model of a compact truck. The company denied that the images were tied to a confidential project, yet the photos vanished from the media portal in short order — a move that only sharpened suspicions.

Talk of an attainable Ford EV truck has circulated for some time: the model is expected by 2027 and is meant to undercut current electric pickups on price. It will ride on a new flexible platform and use a revised production method reminiscent of Tesla’s approach. Ford also maintains it won’t be a bare-bones utility rig but a fully fledged modern electric vehicle.

The leak revealed a silhouette clearly smaller than an F-150, with a distinctive dip in the window line and tighter proportions. A mock-up of a large SUV stood nearby. That matches what’s known about Ford’s closed skunkworks team developing a new wave of mass-market, budget-friendly EVs.

The photo takedown only adds intrigue — and attention to a model that could test whether buyers truly want an affordable electric pickup. Given the compact footprint and value target, the project looks positioned for broad appeal rather than headline chasing.