11:13 20-11-2025

Top 10 luxury models resold within the first year (iSeeCars)

An iSeeCars analysis of 18M sales reveals the luxury models most often resold within a year. See the top 10 list, resale rates, and prices from 2023–2024.

A new iSeeCars study finds that premium badges dominate the models most likely to be sold by their first owners within a year. The analysis covered more than 18 million new-vehicle sales from 2023 through 2024, offering a wide snapshot of the market’s early trade-ins and flip sales.

According to iSeeCars Executive Analyst Karl Brauer, the pattern suggests that luxury buyers often either don’t dig deep enough before signing, overestimate their budgets, or simply change course quickly after purchase. It’s a reminder that the promise of a high-end experience sometimes collides with everyday realities once the car leaves the showroom.

Here are the 10 models owners most frequently part with within the first year of ownership.

1. Land Rover Discovery Sport

Resold within the first year: 28.3%

Average new price: $55,188

2. Porsche Macan

Resold within the first year: 22.2%

Average new price: $77,727

3. Mercedes-Benz GLB

Resold within the first year: 21.2%

Average new price: $51,015

4. Mercedes-Benz CLA

Resold within the first year: 20.4%

Average new price: $50,627

5. Mercedes-Benz GLA

Resold within the first year: 16.7%

Average new price: $48,548

6. Land Rover Range Rover Evoque

Resold within the first year: 16.4%

Average new price: $58,492

7. Mercedes-Benz C-Class

Resold within the first year: 14.0%

Average new price: $56,370

8. Land Rover Discovery

Resold within the first year: 13.6%

Average new price: $77,163

9. BMW 5 Series

Resold within the first year: 13.4%

Average new price: $67,713

10. Jaguar F-PACE

Resold within the first year: 13.3%

Average new price: $71,210

The list leans heavily toward luxury crossovers and sedans from German and British brands—segments where expectations run highest and personal fit matters most. When that fit isn’t there, owners tend to move on quickly, even if the badge still turns heads.