19:25 23-05-2026

Lamborghini Ad Personam Celebrates 20th Anniversary with Limited-Edition Paint

For 20 years of Ad Personam, Lamborghini launches a limited-edition paint inspired by the Miura Roadster. 96% of new Lambos now have personalized touches.

Lamborghini is celebrating the 20th anniversary of its Ad Personam personalization program. To mark the occasion, the company has unveiled a new limited-edition paint color called Azzurro 20 Anniversary Ad Personam, inspired by the Lame Sky Blu shade used on the Lamborghini Miura Roadster. According to a press release.

Ad Personam launched in 2006 as a small operation, but it has since become an integral part of the Lamborghini ownership experience. The brand reports that 96% of new Lamborghinis now feature at least one personalized element through the program. Clients can select unique combinations of materials, body finishes, and interior appointments.

The new paint is applied using a four-layer process. Lamborghini incorporates a high concentration of tiny aluminum particles and pearlescent pigments to create depth, gloss, and a stardust effect. The shade will be available for a limited time only.

Ad Personam traces its roots to the 2006 Paris Motor Show, where Lamborghini unveiled a limited-edition Gallardo featuring matte accents, Nero Noctis paint, Callisto wheels, a two-tone leather and Alcantara interior, and signature Q-Citura stitching.