05:37 21-05-2026
Ford and Filson Team Up for a New Bronco Special Edition
Get a first look at the upcoming Ford Bronco Filson special edition. Expected with rugged features and premium interior, it's set for a June 3 reveal. Pricing estimated between $60,000 and $70,000.
Ford is preparing another special edition of the Bronco, this time in collaboration with Seattle-based brand Filson, known for its outdoor clothing and gear. So far, only a teaser image has been revealed, showing the SUV's rear end, spare tire, and Bronco and Filson logos on a green background.
Based on the image, this won't be a decor-focused urban package. The fender flares and aggressive tires hint at 35-inch wheels or something close, similar to the Sasquatch package. Ford hasn't disclosed engine options, pricing, or trim details yet, but it has promised a full reveal on June 3. The first version expected is a four-door model with upscale interior and likely Filson-exclusive cabin details.
This isn't the first partnership between Ford and Filson. In 2020, they created the Bronco x Filson Wildland Fire Rig, a concept built for wildfire and conservation work. At the time, Ford donated two similar Broncos to rural fire services, while Filson launched a limited-edition collection to support the project. Unlike that concept, this new Bronco Filson will be a production model.
For pricing context, look at the current lineup. A 2026 Bronco Badlands with the 2.3-liter EcoBoost starts at $58,320 (around 4.22 million rubles), while the 2.7-liter V6 version is $61,115 (about 4.42 million rubles). Motor1 estimates that the Bronco Filson could fall between $60,000 and $70,000 (roughly 4.9-5.2 million rubles), keeping it below the Bronco Raptor's $83,080 (approximately 6 million rubles).
For Ford, this Bronco is a way to elevate the model's status without turning it into a Raptor. It sells not just off-road capability but an image of a premium American 4x4 for buyers who want leather, wool, metal, mud on the tires, and brand heritage all in one package.