13:03 27-04-2026
Porsche and Riot Games Bring 911 GT3 to League of Legends: Wild Rift
Porsche partners with Riot Games to launch a virtual 911 GT3 in League of Legends: Wild Rift, featuring a Neon Daredevil event with exclusive skins and a real-world custom car.
Porsche has announced a global partnership with Riot Games that brings the iconic 911 GT3 to the mobile game League of Legends: Wild Rift. The project combines virtual content with real-world events, expanding the brand's digital footprint.
The collaboration introduces a virtual version of the Porsche 911 GT3 in the game, along with themed content centered on the character Kai'Sa. Players will get unique skins and in-game items inspired by Porsche's design language.
The centerpiece of the collaboration is the 'Neon Daredevil' event, which runs from April 30 to May 28, 2026. The content will be available for a limited time.
The in-game 911 GT3 is based on the current Porsche model and seamlessly integrated into Wild Rift's aesthetic. A custom character skin has also been developed, incorporating motorsport elements and new animations. Beyond the virtual realm, Porsche will showcase a real custom 911 GT3 inspired by the character's style. The car will be displayed at events in Los Angeles and Shanghai.
For Porsche, this move represents a step into digital marketing and engaging with a younger audience. Integration into popular games is becoming a new promotional channel, especially with the rise of esports and mobile gaming. Riot Games, in turn, bolsters the appeal of its project through partnerships with premium brands, widening the game's ecosystem.