22:37 18-04-2026

Genesis GMR-001 hypercar debut at Milan Design Week collaboration

Genesis reveals the GMR-001 hypercar at Milan Design Week in collaboration with Larusmiani, featuring an art installation and fashion collection.

Genesis unveiled the hypercar GMR-001 at Milan Design Week, collaborating with the Italian luxury brand Larusmiani. The car is on display in Milan from April 17 to 30 as part of an art project that merges automotive design and fashion.

The exhibition takes place at the Defile Renault space on Via Montenapoleone. The hypercar serves as the centerpiece of the installation, showcasing a blend of aerodynamics, sculptural forms, and the brand's technological solutions.

Alongside the car, a capsule collection called Genesis x Larusmiani was introduced. This collection includes clothing and accessories inspired by the design of the GMR-001, emphasizing premium materials and a balance of style with functionality.

This collaboration highlights shared values between the brands, such as attention to detail, artisanal quality, and contemporary design. The project also ties into Genesis's expansion in the European market, following its official launch in Italy earlier this year.

Against the backdrop of interest in sports cars for 2026, the GMR-001 demonstrates not just technical potential but also how the automotive industry is integrating into the realms of fashion and art.