11:07 18-04-2026

Genesis named Best Brand Overall in AUTO BILD reader survey

Genesis tops AUTO BILD's annual survey as Best Brand Overall, the first Korean automaker to lead this German ranking, with high scores in quality, design, and value.

Genesis has claimed the top spot in AUTO BILD's annual reader survey, earning the title of "Best Brand Overall." This marks the first time a Korean automaker has led one of Germany's most respected rankings.

More than 50,000 readers participated in the study, evaluating 52 brands across key parameters like quality, design, and value for money. Genesis also took first place in the luxury category and received the highest score for price attractiveness in that segment.

The brand is actively strengthening its position in Europe, already present in six markets including Germany, France, and the Netherlands. A launch in Spain is planned for 2026.

Special focus is being placed on developing the electric lineup and new models, such as the GV60 Magma—the brand's first high-performance version. Against this backdrop of competition for the best premium vehicles, Genesis is showing growing trust from European customers and strengthening its position among leading manufacturers.