17:18 11-04-2026

Genesis launches first full dealership in Europe

Genesis opens its first full-fledged dealership in Europe in Almere, Netherlands, showcasing its lineup and enhancing customer access to new models.

Genesis has opened its first full-fledged dealership in Europe, located in Almere, Netherlands. This marks the brand's inaugural facility of this kind on the European market.

Managed by Broekhuis, the dealership spans approximately 170 square meters. It showcases Genesis's entire current lineup, which consists of three vehicles. Visitors can enjoy a lounge area and have the option to choose configurations, colors, and interior finishes.

Previously, Genesis employed an alternative sales model in Europe, including Genesis Studio locations and a car delivery service for customers. The opening of a full dealership signals the brand's shift to a more traditional retail approach. This physical sales point enhances access to new models and streamlines customer interaction with the brand across Europe.