12:27 30-03-2026

Mercedes-Maybach S-Class appears in The Devil Wears Prada 2 film

Mercedes-Benz features its new Maybach S-Class in The Devil Wears Prada 2, set for release in 2026, highlighting brand values like status and understated luxury through film integration.

Mercedes-Benz continues to strengthen its premium brand image through the film industry. The new Mercedes-Maybach S-Class will appear in "The Devil Wears Prada 2," set for release in U.S. theaters on May 1, 2026.

Where the Maybach Appears

The film is set in New York, where the main character Miranda Priestly is seen driving the new Maybach S-Class. This integration gives the brand a natural presence in a storyline aimed at premium audiences.

What This Means for Mercedes

The partnership with 20th Century Studios coincides with the 20th anniversary of the original film. Dubbed The Art of Arrival, the campaign includes commercials, digital content, and special vehicle versions for events.

In the film, the Maybach highlights the brand's core values: status, understated luxury, and comfort without ostentation.

Model Features

The sedan featured in the film is customized through the MANUFAKTUR personalization program. Modifications include a larger radiator grille, an illuminated Maybach logo, and design elements with gold accents.

In the U.S. market, the model retains a V12 engine, while in Europe it uses a V8 due to environmental regulations.

Overall, Mercedes is employing a proven strategy: integrating into popular culture allows it to promote premium models not through specifications, but through emotions and associations with a luxurious lifestyle.