07:57 26-03-2026

Genesis debuts new luxury and performance models at New York Auto Show

Genesis reveals the G90 Wingback Concept and GV60 Magma at the New York Auto Show, showcasing premium design and high-performance electric vehicles.

According to reports from 32CARS.RU, Genesis is preparing for a major debut at the New York Auto Show, where it will unveil two new models. The brand is emphasizing a blend of premium design and high performance.

New Flagship G90 Concept

The main highlight will be the G90 Wingback Concept, which showcases the future of Genesis's flagship lineup. This concept reflects the brand's design evolution in the luxury sedan segment.

Many features from this model are expected to appear in production vehicles. This makes the concept an important benchmark for future models from the brand.

GV60 Magma: Focus on Performance

The second debut will be the GV60 Magma, a high-performance version of the electric crossover. It is the first production vehicle under Genesis's Magma sports division.

This model symbolizes the brand's push into the high-power electric vehicle segment. In practice, this means Genesis is intensifying competition with European premium manufacturers.

New Brand Direction

The display will also feature a Magma Racing area, where the company will highlight its motorsport involvement. This underscores Genesis's shift from classic luxury to a more dynamic image.

Additionally, the brand is focusing on visitor engagement with simulators and interactive zones. This helps create a more modern perception of the marque.

Overall, Genesis is demonstrating an expansion strategy: from luxury sedans to sporty electric vehicles, strengthening its position across several key segments.