03:48 20-03-2026

Dodge focuses on power and excitement with new electric and Hurricane engines

Learn how Dodge maintains its high-performance character with electric platforms and Hurricane engines, emphasizing acceleration and customer feedback for future growth.

Dodge has outlined its development strategy amid the shift to new technologies. The brand's CEO, Matt McAlister, stated that Dodge will maintain its focus on high performance, even as it introduces electric platforms and new Hurricane engines.

The new Dodge Charger plays a key role in the updated lineup, with production established in Canada. This model will serve as the foundation for the brand's future growth, offering both electric versions and variants with Hurricane turbocharged gasoline engines.

According to management, Dodge has traditionally emphasized acceleration, power, and emotional appeal over handling or power-to-weight ratios. The next generation of vehicles aims to preserve this character while improving technical performance.

Special attention is given to how new technologies are perceived. The company believes the best way to convince customers is to let them test-drive the cars. That's why dealers are encouraged to offer more test drives. Dodge also values feedback from its fan community, viewing it as an important source of input for developing new models.

Against a backdrop of rising prices and tariff impacts, the company aims to stay competitive. The new strategy shows that even in the era of electrification, sports cars in 2026 can keep the emphasis on power and driving excitement, regardless of the powertrain type.