17:57 13-02-2026

Bestune enters German market with T77, B70, and B70S models

Indimo Automotive introduces Bestune to Germany, offering the T77 crossover, B70 sedan, and B70S crossover at competitive prices, backed by dealer support and modern technology.

Indimo Automotive has officially launched the Chinese brand Bestune in the German market. The company is hitting the ground running with three models: the T77 crossover starting at €26,995, the B70 sedan priced from €29,995, and the sporty B70S crossover. This triple debut strategy is designed to cover multiple segments at once, boosting brand recognition across the dealer network from the start.

The models were first unveiled to partners at a dealer conference, where they received the green light for sales. Indimo emphasizes that this is more than just launching a single car; it's a carefully structured approach by segment and target group. This thoughtful planning makes it easier for dealers to integrate Bestune into their existing lineups without major showroom overhauls.

The market entry strategy relies on focused collaboration through the existing partner network, backed by unified brand positioning and consistent visual presentation in showrooms. The company is highlighting modern technology, competitive pricing, and a broader retail offering as key selling points.

As an independent importer of Chinese brands, Indimo is developing a complete logistics chain within its own holding company. This includes transportation and container deliveries. For dealers, this integrated approach ensures stable supply, spare parts availability, and technical support—a crucial advantage for a new brand entering such a competitive market.