06:39 27-01-2026

Ferrari unveils Yoonseul, a custom 12Cilindri for South Korea

Discover Ferrari's Yoonseul project, a Tailor Made 12Cilindri with Korean Celadon paint, transparent logos, and horsehair fabric. Explore this unique supercar blend of technology and culture.

Ferrari has unveiled one of the most unusual creations from its Tailor Made program—a special version of the 12Cilindri designed specifically for South Korea. The Yoonseul project demonstrates just how far the brand is willing to go in personalizing supercars, blending technological solutions with cultural motifs.

As SPEEDME notes, the standout feature is the experimental Yoonseul paint shade, developed from Korean Celadon ceramics. Its smooth transitions from green to purple, with blue highlights, mimic light playing on water and create the effect of a living surface.

For the first time on a production Ferrari, transparent logos have been used: the Scuderia shields, badges, and wheel emblems are made entirely from clear material, emphasizing the model's artistic character. White brake calipers are also exclusive—this specification had not previously been applied at the factory.

The interior incorporates a unique material: traditional Korean horsehair fabric. Its texture mirrors the exterior's pattern and is used on the seats, doors, floor, and instrument panel. A similar pattern is applied to the glass roof—marking the first use of stencil printing on such Ferrari elements.

While the base remains the standard model priced around $500,000, Tailor Made customization transforms the car into an art object. Yoonseul underscores Ferrari's drive to create vehicles attuned to the cultural context of specific countries and sets a new benchmark for individuality in the brand's future projects.