05:13 21-01-2026

Genesis presents luxury high-performance vehicles at World Economic Forum 2026

Genesis announces display of GV60 Magma and GMR-001 hypercar at Davos 2026, highlighting the Magma high-performance program and Dynamic Dialogue theme.

Genesis has announced its participation in the World Economic Forum 2026 in Davos, where it will present two luxury high-performance projects. From January 19 to 23 (local time), the GV60 Magma and the hypercar GMR-001 will be on display at the Ameron hotel in Davos, Switzerland.

The Davos Forum traditionally brings together government, business, and scientific representatives to discuss global issues. For 2026, the agenda includes artificial intelligence, trade and economic policy, and energy security. About 3,000 guests are expected to attend, including Donald Trump and South Korea's Ministry of Trade, Industry and Energy trade negotiation head Yo Han Gu.

Genesis will design its exhibition around the theme Dynamic Dialogue — "Two Vibes. One Switch." The company will emphasize that the GV60 Magma and GMR-001 were developed for different purposes but share the common philosophy of the Magma high-performance program.

The GV60 Magma is described as the brand's first series-production high-performance vehicle. Meanwhile, the GMR-001 is a design model of a racing hypercar, with which the Genesis Magma Racing team plans to compete starting this year.